iAds twice as effective as TV ads

Nielsen is reporting (that’s why I post this one, as Nielsen does normally not spread PR or bullshit), according to the results of a new survey, that Apple’s iAds were more than twice as effective as television advertising for the same product (in this case it was canned soup). Nielsen says that customers who saw…

Playbutton – the new format

Fashion is quoted as a potential liaison for the music industry for ages. Right, fashion always did accompany music and even more was influenced by music culture. But yet there is a lack of ideas from fashion that might become a potential revenue or sales booster for the music…   And now there is playbutton…

new study on social media

MTV, together with Volkswagen AG presented a new study on user behavior in social media yesterday in Berlin. MTV and Volkswagen in a partnership with The Nielsen Company tried to gain a better understanding of how to best communicate with today’s youth via Social Media and how to utilize social marketing to generate optimal business…