about Me

Mod_TOA 2013_1Klaus Gropper

I am a  strategy consultant and qualitative market researcher based in Berlin.

I spent 10 years working across different media sections, as a consultant in the area of media convergence, as the CEO of De:Bug Magazine, as a TV editor, and as the Popkomm music fair’s head of B2B. A gadget victim, gaming geek and media addict, it is second nature for me to be in the know about the latest digital lifestyle trends. Thanks to the intricate consumer understanding I fostered over the years, it comes naturally to me to observe how technology and electronics feature in people’s daily lives.

I can be contacted for ideas, speaking- or workshop engagements at: themuppetlabs (at) gmail.com

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