Share economy

Salesforce.com published a study on sharing economy, a yet underdeveloped field of business in Germany.

Basics first – 23.000 people were interviewed on their experiences and expectations on institutionalized sharing. As expected, especially amongst us green Germans, sustainability is an issue that is strongly linked to the idea of sharing.

A second big issue are ,economic aspects especially high prized goods like cars, holidays, ect. were amongst the list of goods/services that would be accepted as part of a sharing consumption.

Surprising 72% do expect sharing services to become a part of daily consumption patterns soon – which means to favor reasons for ownership.

 

http://www2.sfdcstatic.com/de/assets/pdf/misc/Studien-Booklet-Teilen-statt-besitzen.pdf

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