The fundamental challenge for the music industry is the paradox of expecting revenue shares for music to be generated within markets that have no business model around music, but who control the music industries sales by their communication superiority.
I started to write a concept for music conferences, or better a demand analysis based on interviews and evaluations with attendants, non-attendants, organizers, associations in charge of budgets used for trade shows, etc. . DIY in a way.
If you’re interested, drop me a line.