Cologne and Hamburg challenge Popkomm

Leaders of the pack do live the threat of a competitor, who’s flexibility, power and ambitions do exceed their experience, composure and routine. But as soon as the new leader is in charge, no mistakes are forgiven, from the very first second on it counts.

With Popkomm being all occupied explaining and justifying what they screwed up last year, Cologne based ℅ Pop and  Hamburgs Reeperbahn Festival took their advantage and approached the internationals massively.
What the future of predominantly trade show based events will look like could be seen in the empty halls at Midem. ℅ Pop and Reeperbahn do hit a nerve with the industry.

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